Alicia Smales

  • Career Coach
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Alicia Smales

CMO with thirty years’ experience, PhD, currently a marketing professor. Competitive golfer, who learned the values of grit and taking chances needed in to succeed. I look forward to partnering with you to discover evaluate and act on your next steps.



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About Alicia Smales


“Life begins at the end of your comfort Zone" Neale Donald Walsch

If I were to put into a few words my life story, it would be a tenacious risk-taker who is comfortable being uncomfortable.


My coaching philosophy is to take a "peel the onion" approach. In many cases, what you think is the issue may be a symptom of a deeper issue. Getting to the underlying issue(s) allows us to partner and empower you to discover, evaluate, and act on your next steps. My approach tends not to use standardized assessments, but rather spend our time on developing a primary road map based on how you define success. In addition, because "life happens while you are busy doing other things" (John Lennon), developing a plan B.

Great For
Career Changers Creatives Entry Level Executives Managers New Grads Product Management Immigrants Veterans POC LGBTQ Founders
Helps With
Relocation Salary Negotiation Business Growth Confidence Mock Interviews Networking Resumes Leadership Work/Life Balance Return to Work
Advertising Marketing Sales Education Social Media Consumer Social Impact Automotive Design Non-Profits Ecommerce Government Sports
Trusted By People At
Oklahoma State University

Oklahoma State University

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