Alicia Smales

Alicia Smales

Great For

Veterans Men Women Creatives POC New Grads Immigrants Managers Entry Level Career Changers Product Management Executives Founders LGBTQ

Helps With

Confidence Relocation Networking Leadership Salary Negotiation Mock Interviews Resumes Business Growth Work/Life Balance Return to Work


Education Design Advertising Social Impact Social Media Marketing Consumer Automotive Sales Non-Profits Ecommerce Government



Worked With


CMO with thirty years’ experience, PhD, currently a marketing professor. Competitive golfer, who learned the values of grit and taking chances needed in to succeed. I look forward to partnering with you to discover evaluate and act on your next steps.

Start Coaching with Alicia Smales

Book Course

MY NORTH STAR “Life begins at the end of your comfort Zone" Neale Donald Walsch

If I were to put into a few words my life story, it would be a tenacious risk-taker who is comfortable being uncomfortable.

COACHING PHILOSOPHY My coaching philosophy is to take a "peel the onion" approach. In many cases, what you think is the issue may be a symptom of a deeper issue. Getting to the underlying issue(s) allows us to partner and empower you to discover, evaluate, and act on your next steps. My approach tends not to use standardized assessments, but rather spend our time on developing a primary road map based on how you define success. In addition, because "life happens while you are busy doing other things" (John Lennon), developing a plan B.