A/B testing to Improve Search
Nicholas J. Abruzzo

A/B testing to Improve Search

By Nicholas J. Abruzzo

Skills
Product Management Google Analytics User Experience
Company

American Medical Association (AMA)

Link

nickabruzzo.com

My team implemented A/B testing at the AMA and used it to improve the corporate website search experience. One positive result: the new experience increased revenue for the AMA's number one bookstore product by 88%.


Nicholas J. Abruzzo

A/B testing to Improve Search

By Nicholas J. Abruzzo

Skills
Product Management Google Analytics User Experience
Company

American Medical Association (AMA)

Link

nickabruzzo.com

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