Foreign Affairs Redesign
Kassi Murray

Foreign Affairs Redesign

By Kassi Murray

Skills
UX Design User Research UI Design
Company

Foreign Affairs

Link

foreignaffairs.com

Foreign Affairs is an American magazine that focuses on international relations and foreign policy with both a digital and physical subscription. They have 955,000 unique monthly visitors to their digital site and 2.1 million monthly page views. They had never had a product designer work on the site so my first contract was to do preliminary research and after a year, I redesigned the entire site.

Research -Interviewed current users -Conducted usability tests on both current and new users -Comparison studies -Rapid prototyping

Redesigned

  • Paywall (increased the subscription rate by 27% while decreasing the bounce rate by 50%, increased the mobile click through rate by 2.1%) -Navigation Bar - (increased the page views by 15,000 a week, increased the CTR by 2% and decreased the article bounce rate by 1.8%)
  • Homepage (currently being A/B tested - increased the density of articles, adjusted the hierarchy based on survey results, and added interactive modules)
  • Landing pages - (Being built - improved filters and redesigned the content above the fold)

Kassi Murray

Foreign Affairs Redesign

By Kassi Murray

Skills
UX Design User Research UI Design
Company

Foreign Affairs

Link

foreignaffairs.com