Georgia State Uncommon
Ryan Overhiser

Georgia State Uncommon

By Ryan Overhiser

Skills
Creative Concepting Copywriting Content Strategy Administrative
Company

Allen & Gerritsen

Link

ryanoverhiser.com

Uncommon. Unparalleled. Unlimited. Georgia State University, and its student body, are all of these things and more. So when they came to us seeking a new admissions campaign, we knew portraying GSU as the “anti-university” would help them stand out and find their voice in a city crowded with universities. Their new campaign became edgy and confident, just like their students and staff.

Things kicked off with a 28-page viewbook, which I wrote all of the copy for. We also (with a very limited budget and an even more limited selection of assets) created video content that aired in movie theaters throughout Georgia, on regional TV, and on the GSU website.


Ryan Overhiser

Georgia State Uncommon

By Ryan Overhiser

Skills
Creative Concepting Copywriting Content Strategy Administrative
Company

Allen & Gerritsen

Link

ryanoverhiser.com

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