Nudge challenge competition
Cécile Bédu

Nudge challenge competition

By Cécile Bédu

Skills
Communication
Company

SKEMA Business School

Organized by the association Nudge France for the COP 21 in Paris in 2016, more than 100 teams worldwide presented their projects to fight against Climate Change with a video. My team’s idea was to reduce the bread consumption in school cafeterias with a simple but ingenious system to make people think about their need of bread for their meal: a sign above the bread asked them if they really do want to take bread on their tray or if it was a reflex. We got a special price from the competition jury for this idea and several food restaurants managers were extremely interested in the idea.


Cécile Bédu

Nudge challenge competition

By Cécile Bédu

Skills
Communication
Company

SKEMA Business School