#PowerOn
Adam Hageman

#PowerOn

By Adam Hageman

Link

shortyawards.com

"The unspoken motto for SXSW is #AlwaysBeCharging, and Samsung again took that to heart and provided a great consumer appreciation tactic with free battery swaps for Galaxy owners who were running low on power. Owners simply had to tweet #PowerOn to the brand’s Twitter profile and they would be delivered a new fully charged battery via a bike messenger. While a simple enough concept, it was a beautifully executed customer relationship tactic that allowed Galaxy owners to feel like true VIPs."

As the logistics coordinator, I tackled capacity and scaling challenges on the ground while directing a team of 20+, ensuring they kept organized, accountable, and equipped.


Adam Hageman

#PowerOn

By Adam Hageman

Link

shortyawards.com

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