Sprinklr – Copywriting & Experience Design
Noel Butta

Sprinklr – Copywriting & Experience Design

By Noel Butta



Skills
Copywriting Content Strategy Internal Communications
Company

Sprinklr

Link

drive.google.com

Alongside one of our digital leaders, I performed a full audit of the software platform and presented a set of actionable recommendations based on these findings to the CEO. These recommendations led to the creation of an Experience Design function at the company, dedicated to making the customer & user experience more streamlined, intuitive, and human-centric. These efforts provided common ground for many different teams in the organization, including marketing, design, engineering, and client services.

I helped build out the Experience Design capability, working with leaders across multiple different departments to establish new brand and user experience standards. Through research & analysis, strategic planning, and content development, we helped shaped the evolution of the brand and its digital experiences across both marketing and product.

After building a team for Experience Design, I took responsibility for executing and advocating for the way language affects the customer experience. This ranged from web and product copy to emails and events collateral, product marketing, and more.


Noel Butta

Sprinklr – Copywriting & Experience Design

By Noel Butta



Skills
Copywriting Content Strategy Internal Communications
Company

Sprinklr

Link

drive.google.com

More Projects