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New Waterloo is a hospitality company based in Austin, Texas. We develop, design, build, and operate spaces that become part of the fabric of the community. Our team of hospitality experts provide the resources, talent, passion, and collaboration necessary to foster and sustain thoughtful and thriving businesses. We are committed to developing thoughtful places that reflect our shared passion for hospitality. Our brands include: La Condesa, Sway, Hotel Ella, South Congress Hotel, Cafe No Se Central Standard, Manana, Otoko, Il Brutto, Butler Pitch & Putt, El Rey Court and Albert Hotel.
Reporting to the Director of Brand Marketing, the Brand Manager will be accountable for creating + executing impactful marketing initiatives that drive brand and revenue to the following outlets: La Condesa, Sway, Il Brutto and Butler Pitch & Putt, with potential occasional support of other New Waterloo outlets as needed. This role requires a brand publisher mindset: youll create the content our audience is looking for, that aligns with marketing & revenue goals, then optimize the path to conversion. As our Brand Manager, you will be responsible for strategizing, planning, scheduling, communicating, and delivering marketing + programming initiatives that are on-brand, on-time, and on-budget. In other words, youll get to work with a lot of awesome people, in a hectic + fun industry, making really special stuff happen (but still on-time, on-budget, and on-brand).
Of equal importance to the creative side of this role is the technical & administrative side: the Brand Manager is responsible for making sure information stays updated across digital channels; determines key performance metrics, and monitors & adjusts strategy based on those metrics; runs regular marketing meetings with properties and is able to confidently provide educated marketing & brand expertise based on changing needs & goals.