Business Analyst - Marketing Analytics

Careem·Dubai, AE

Alessandro Casuccio

Alessandro Casuccio Hiring Available

Management ·Careem ·

Careem is looking for a rockstar Business Analyst for Marketing Analytics and Customer Insights team at Basecamp in Dubai.

The purpose of the Business Analyst role is to support Marketing teams in making data universally accessible and drive business decisions based on thorough analysis. You will be accountable for providing strategic insights and solutions to decision-makers based on data analytics. This role will work closely together with the Marketing Analytics and Customer Insights Team Lead, Country Marketing Managers, Customer Growth and Digital Marketing Teams providing insights and solutions to various business issues with the help of SQL querying.

Your curious aptitude will lead you to interesting datasets, but your creativity and initiative will help you find clarity with obscure information. You will collaborate with cross-functional teams while helping to build the best Attribution modelling techniques available in the region. This position will bring insights and change how we approach complex problems with analytics.

Key responsibilities include: ■ Ensure the timely and accurate delivery of weekly reports, while running the necessary QA on the output and retaining accountability for the reported figures ■ Own, develop and automate the measurement of all regional and local marketing campaigns across Offline and Branding ■ Carry out holistic analyses and generate insights to help marketing managers optimize marketing activities across Careem and its network ■ Develop post campaign analysis of integrated marketing campaigns and provide recommendations on future budget allocation to increase conversion and engagement ■ Work with teams across all functions (Marketing, Customers, Captains, Product etc) to provide data expertise, and training to Marketing channel Managers across the region ■ Act as the first point of call for colleagues with business intelligence/data queries, liaising various teams and departments on a daily basis ■ Produce and distribute reports and dashboards to relevant internal parties analyzing data and highlighting key areas of interest

Additional qualifications include: ■ Intermediate SQL querying knowledge and experience ■ Strong analytical skills and passionate to work with large sets of data (experience with Google Big Query​, ​Spark​ or ​Presto​ is highly preferred) ■ Experience with Data/Event Analytics (​Google ​Analytics or ​Google Tag Manager​) and/or Data Illustration tools (i.e. ​Tableau​ or ​MS PowerBI​) ■ Ability to develop algorithms, create aggregation databases, build KPI reporting platforms (i.e. Tabular models in ​PowerPivot​ or ​MS Analysis Services​) ■ Nice to have: familiar with code in Python (pandas for analysis) or Javascript (frontend) ■ Must have good communication skills within a multi-cultural working environment ■ Ability to get hands-on in a complex operational environment ■ Ability to manage multiple tasks and work to tight deadlines ■ Must be process orientated and a logical thinker with a good attention to detail ■ Ability to effectively troubleshoot problems and work collaboratively within a team ■ Experience working within technology industry / start-up environment is desirable ■ Educated to BS/MS level (or equivalent) within a subject relevant to the position

Benefit Summary: ● Competitive remuneration and equity shares ● Premium medical insurance (including spouse and children) ● 25 working days annual leave ● Discounted Careem rides plus free credits inline with company growth ● Entrepreneurial working environment ● Flexible working arrangements ● Mentorship and career growth

For any further info please reach out to ​alessandro.casuccio@careem.com


Full Time
Analytics Data Mining Data Analysis Google Analytics Data Warehousing SQL Tableau Digital Marketing

The region’s favorite car-booking app. We’re all about simplifying people’s lives and moving our region towards better living. #BeCareem #YallaLetsGO! ;)

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