Senior Manager, Marketing Operations

Saba Sedighi Hiring

Marketing ·Hired ·Aug 5, 2019

WHAT WE NEED YOUR HELP WITH

Be the technical arm of marketing that delivers on revenue goals Set the vision, priorities, and tech-stack to support near-term and long-term growth Be the owner of our Marketo instance, along with our entire B2B marketing tech stack Manage and continually improve our attribution software (Full Circle Insights) and multi-touch modeling to ensure our business has visibility into the campaigns that make the biggest impact and can make timely decisions on how to grow. Lead the strategy for Account Based Marketing and execution that includes (but not limited to) predictive account scoring built off the ideal customer profile, working with sales to codify account selection, building and iterating on ABM campaign tactics, and measurement / goal setting for an account based approach. Research, evaluate, recommend, and implement tools and technology that will improve performance and operational efficiency. Be the key operations partner to drive coordinated B2B marketing campaigns including in person events, digital programs, paid advertising, and email database marketing. Manage the full B2B marketing technology ecosystem and associated vendors including Marketo, Lean Data, Full Circle Insights, GotoWebinar, and Splash. Optimize lead scoring (behavioral, firmographic, and predictive models) and lead routing to ensure sales is equipped to focus on the right people at the right time. Make recommendations to optimize prospect experience, engagement rates, and the company’s impact on the overall buyer journey. Identify areas of inefficiency for process and technology optimization and propose durable solutions that will scale as Hired grows. Be the primary interface with Sales Operations to ensure best practices are in place to maintain the integrity of lead/prospect/account data in Marketo and Salesforce. Manage and grow Hired’s data enrichment and hygiene program. Manage the integrity and accuracy of reporting and attribution systems: Google Analytics and Full Circle Insights. Uncover insight and drive continual evolution with campaign & program tracking and analysis.

WHAT WE LOOK FOR: 7+ years experience with marketing operations in a B2B technology business. Experience managing advanced marketing automation (Marketo) and CRM (Salesforce) Systems. Strong understanding of marketing automation best practices, program management, and demand generation. Strong understanding of sales & marketing funnels, attribution, lead management, lead routing, account based marketing and scoring models. Demonstrated experience having success working with sales, product, and other important cross-functional partners. Experience using online analytics and management tools such as Google Analytics, Google Webmaster, Segment, etc. Excel power user comfortable manipulating large sets of data and familiarity with advanced functions like pivot tables, vlookup, and data cleansing techniques. Ability to communicate technical requirements to engineering team. Project management skills with the ability to prioritize in a fast-moving environment. Resourcefulness to navigate blockers in order to achieve desired outcome.

REQUIRED SKILLS 5+ years of experience with Marketo 5+ years of experience with Salesforce Experience with demand generation concepts like lead routing, scoring, nurture, and account based marketing Experience with digital marketing concepts like web analytics, A/B testing, lead management, and attribution Advanced Excel skills Experience working with paid advertising channels (LinkedIn, Google, Facebook etc) a plus Marketo certification a strong plus Experience with HTML, CSS, or Javascript a plus

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