Vice President of Product Marketing


Ketan Anjaria

Ketan Anjaria Hiring

Founder ·HireClub ·

GitHub is seeking a Vice President of Product Marketing to build a product marketing organization at GitHub. This role will set the vision for how our products are introduced to the market and own the messaging for the GitHub product line.


  • Set the vision of product marketing at GitHub.
  • Manage a team of world class product marketers.
  • Deliver products to market, defining messaging, positioning, pricing, naming, and global launch strategy.
  • Represent the voice of the market, including qualitative and quantitative feedback from the community.
  • Create quarterly and bi-annual programs to drive adoption of key products/features, revenue and value for customer segments.
  • Market assessment and requirements including opportunity size, competitive analysis, target customers and product requirements.
  • Identify long-term opportunities based on research, analysis and a strategic view of the direction of the market.
  • Build product marketing strategy working closely with product, sales, and engineering
  • Develop, support and build a world-class product marketing team.
  • Empower the sales team with the tools they need to be successful.
  • Deep understanding of software development workflows, existing solutions and future trends..

Minimum Qualifications:

  • 10+ years of product marketing experience
  • 7+ years of management experience.
  • 5+ years of experience focused on developer products.

Preferred Qualifications:

  • Experience with GitHub
  • Experience with Eloqua
  • Experience with Looker
  • Experience with both B2B and B2C

Full Time Remote
Product Marketing Marketing Strategy Management

GitHub is how people build software.