Consumer-focused product strategy through empathy and collaboration.
Lead Generation & Marketing Automation
Collaborated with cross-functional teams to develop a Lead Generation SaaS platform. Drove the development of marketing automation as a key product offering,...
Utilized open-source code (Protovis) to create a network map that showcased the power of connections. The visualization piqued the interest of businesses and...
Designed and developed first Sumazi product, the Introduction Engine, in under 3 months working part-time and with an offshore development team. Trained dev ...
Devised multi-tiered approach to product testing using cohort analysis, A/B testing and focus groups. This led to a pivot from a consumer to business product...