Samantha Dias

  • star 5.0 (7) ·
  • Executive Coach
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Samantha Dias

I'm a Career + Leadership Coach with experience coaching 10,000+ professionals. I moved to the U.S 10 years ago with no network, and have pivoted in my own career since then. I thrive on empowering others to achieve their full potential.


Forbes Coaches Council, Myers-Briggs Type Indicator Certified Instrument Administrator (MBTI), Marshall Goldsmith Executive Leadership Coach (MG-SCC), Co-Active Coach

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About Samantha Dias


My approach is goal-oriented. I employ honesty, grit, empathy, a teachable heart and laughter during sessions. Many people come to me asking me how I manage to do many things in a short span of time, and I say to them "SMART goals!"...

If you would like to work with me, I recommend:

Brainstorming 1-3 topics you would like to work through during our session: this will serve as a guide for our time together. I will make sure that we utilize our session wisely and try my best to cover as much as possible.

Staying flexible and open to new ideas: I'm here to tell you what you need to hear, not what you want to hear. I regularly converse with recruiters who inform me of hiring trends; I use that data to make suggestions and drive action. I ask for permission to listen actively, ask difficult questions, interrupt you, cheer you on you, challenge you, grow with you and learn with you.

Remembering that this is your journey: consistency + duration = impact. By being diligent about taking down notes, planning ahead and asking clarifying questions, you will walk away with some SMART goals to implement (Specific, Measurable, Achievable, Relevant and Time-sensitive).

——— ABOUT SAM ———


As a lifelong learner, I thrive on empowering my clients to achieve their full potential. Having coached and facilitated sessions for 5000+ professionals from entry-level grads to executives, I bring 7+ years of experience across professional coaching and technology. Prior to growing my own coaching practice, I led regional career development for UC Berkeley Boot Camp programs and oversaw coaching for thousands of data analytics, data science, UX design, product management and web development professionals. I have also created nationwide e-learning career development curricula for 20,000+ professionals (in universities like Harvard Extension and Columbia Engineering).

On the HR side, I have created employee development courses for individual contributors, managers and teams in startups and mid-sized software companies, as well as large tech giants and coached employees and senior leaders in companies like Cisco, Adobe, AirBnB, Samsung and Microsoft. I currently work in Learning and Development at Samsung, where I focus on talent development initiatives across onboarding, talent management, DEI, and leadership development.

Prior to joining the people development space, I worked in product marketing, product training and sales enablement within technology, which has made me well-acquainted with working with technical and engineering staff. Living in the Bay Area has given me the opportunity to coach people from different walks of life and diverse cultures, while keeping my craft innovative and interesting.

Specializations and Industry Awards:

I specialize in navigating transitions (pivots), designing a career centered in achieving life goals, setting SMART objectives, management development and leadership development.

In 2018 I was honored to be invited into the Forbes Coaches Council for my contribution to the workforce development space.


I have a B.A. in Economics and I'm nearing completing for my M.S. in Organization Development from Penn State University.

I am certified in: Myers-Briggs Type Indicator Instrument Administration (MBTI), Marshall Goldsmith Executive Leadership Development (MG-SCC) and Fundamentals of Co-Active Coaching.


In my free time, you may find me: reading about People Development, Philosophy, cooking KETO recipes, helping my community, exploring HIIT classes, nature or libraries.

Great For
Veterans Creatives New Grads Immigrants Developers Managers Entry Level Career Changers Product Management Executives Founders
Helps With
Networking Work/Life Balance Leadership Salary Negotiation Mock Interviews Resumes Return to Work Business Growth Relocation Confidence
HR Design Tech Startups Advertising Automotive Consumer Ecommerce Education Enterprise Entertainment Fashion Finance Food Government Health Care Legal Marketing Non-Profits Real Estate SaaS Sales Social Impact Social Media Venture Capital
Trusted By People At
Samsung Electronics America

Samsung Electronics America



Cisco Systems

Cisco Systems

GE Digital

GE Digital

UC Berkeley Extension

UC Berkeley Extension



star 5.0 · 3 Reviews · 7 Bookings

Extremely resourceful and informative.

star star star star star Feb 15, 2021
Coached By Samantha Dias

Great call, with plenty of next steps to get my started.

star star star star star Jul 28, 2020
Coached By Samantha Dias

Very honest and knowledgeable about proceeding through different paths.

star star star star star Jul 7, 2020
Coached By Samantha Dias