Sandy is an experienced marketer with almost a decade of experience developing customer centric & data-driven marketing strategies for start-ups, large businesses & nonprofits across East Asia, New England, Silicon Valley and Vancouver. She is a Harvard MBA and a founding team member of TBWA Taiwan (Top 10 global ad agency), establishing the digital marketing department and built foundations growing the company to 50+ people. She is now running her own marketing consultancy focused on helping arts & cultural industries thrive through entrepreneurial management, technology & experiential marketing.
She believes in strategic and thoughtful experiments in finding a person's true calling. This belief has led her to transition her career from agency to in-house, from solely marketing to an MBA in general management, from being employed to entrepreneurship, all while moving to different geographies around the world.
Over the past 4 years, she has guided her clients to explore the "why" behind their career plans and how to build enough patience, motivation and courage to land that dream job. She also specializes in top MBA application prep, handling relocation and navigating the H1B visa. She believes that we all have the ability to live the full career we aspire to have, we all just need a little encouragement and recognizing our wins.